When was the last time you really enjoyed buying something new? (Perhaps because you knew that what you were buying was going to be of unquestionable value to you.) Whether you decided on a car, a home, or an item of clothing – the sequence of thoughts, questions, and comparisons, which ultimately convinced you to make a good decision, will have been almost exactly the same. Our own unique buying strategy is just one of the literally hundreds of unconscious patterns that guide our choices and decisions and make up the fabric of our daily life.

The application of the mind-body technologies of NLP over the last twenty years have ranged from developments in the psychotherapeutic area to business, negotiation, performance enhancement, personal development, and more. Seeming miracles, like five minute cures of phobias and even allergies have been repeated so often as to become almost commonplace amongst practitioners. Along with such well documented models, more recent developments include alternative treatments for alcoholism and drug addiction, new mental training for athletes, and highly effective techniques to enhance parenting and learning.